eCommerce News & Events On-Demand | Bare Escentuals and Independent Research Firm to Share Merchandising Best Practices in June 20 "Merchandising Essentials" Webinar Hosted by Demandware

- Demandware (www.demandware.com), developer of the breakthrough On-Demand eCommerce Platform, is hosting a free Merchandising Essentials webinar featuring Bare Escentuals and Forrester Research scheduled to take place on Wednesday, June 20, 2007 from 1:00 PM to 2:00 PM EDT. Tamara Mendelsohn, senior research analyst at Forrester Research will join Sarah Veit, director of web marketing at Bare Escentuals to discuss the latest techniques that help to achieve effective multi-channel product display, pricing and promotions. Veit will share her experience with successfully launching the bareMinerals.com site on the Demandware e-Commerce Platform in Fall 2006 and the current initiative underway to re-launch the entire BareEscentuals.com site on Demandware in 2007. To register for the webinar, please visit https://www.gotomeeting.com/register/860530032.

Topics to be covered during the free Merchandising Essentials webinar include:

  • How merchandising is evolving
  • Three top priorities that create effective merchandising
  • Best practices for categorizing, pricing, displaying, and promoting products
  • How to approach multi-channel merchandising

Veit will also discuss best practices she learned during the Demandware e-Commerce Platform bareMinerals.com implementation, which added a number of site upgrades and new merchandising features and upsell capabilities that present customers with additional complementary products. The new site offers a richer user experience for customers and an improved information display with additional content and graphics.

"Demandware has enabled us to easily modify and extend the same in-store merchandising to customers who prefer to engage with us over the Internet," said Veit. "Their merchandising capabilities and services allow us to sell products online in innovative new ways."

Bare Escentuals' beauty line includes i.d. bareMinerals and more than 1,000 other products in a complete line of color cosmetics, skin preps, lotions, application brushes and essential oils. Bare Escentuals products are sold in company-owned Bare Escentuals retail boutiques, on QVC and through TV infomercial, mail order, select specialty retailers like Sephora, Ulta and Nordstrom, plus high-end spas and international channels.

About Sarah Veit, Director of Web Marketing at Bare Escentuals:
Sarah is a Stanford University (BS) graduate in Quantitative Economics and launched her career at Boston Consulting Group. She completed her formal education at Stanford Business School in 1999. Seeing a trend for the resurgence of high end crafts, she founded e-Knitting.com by pulling together angel funding. From this successful venture, she was enticed to work for the national brand, Gymboree as an e-commerce manager where she marketed Janie and Jack. Today Sarah leads the charge of e-commerce growth at Bare Escentuals. Working closely with Leslie Blodgett, Bare Escentuals' CEO and make up industry iconoclast, Sarah makes all key decisions relative to the public-facing e-commerce suite and the online marketing communications that are driving sales and fulfillment.

About Forrester Research Senior Analyst Tamara Mendelsohn:
Tamara is a senior analyst whose focus is on commerce platforms and other online selling tools. She is also responsible for covering retail technologies like in-store kiosks and loyalty programs that enable and support multichannel sales strategies. Tamara began her career at Forrester as a research associate on Forrester's TechRankings team. In this role, she supported Forrester's TechRankings product evaluation research on a range of topics, including enterprise content management, portal technologies, consumer marketing platforms, and business process management tools. Tamara is a graduate of Wellesley College with a B.A. in comparative literature and economics.

About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand eCommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888 553 9216 or info@demandware.com.

About Bare Escentuals
Since its founding in 1976, Bare Escentuals has focused on using only the finest ingredients in our products. This commitment led to the creation of our revolutionary mineral makeup called bareMinerals®. Made with crushed minerals from the earth, 100% pure bareMinerals are free of preservatives, talc, oil, fragrance and other potential skin irritants. All ages and skin types can benefit from our feather-light 100% pure bareMinerals, but especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. For more information about Bare Escentuals, please visit www.bareescentuals.com.

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