eCommerce News & Events On-Demand | Bare Escentuals Launches bareMinerals.com Utilizing Demandware's On Demand e-Commerce Platform

- Demandware (www.demandware.com) announced today that Bare Escentuals (www.bareescentuals.com), has re-launched a new bareMinerals.com site using Demandware on demand e-Commerce platform. The new bareMinerals.com site improves the shopping experience for customers through an increased and better display of information. In addition, the site will feature improved online ordering, check-out and ability to upsell items. Demandware and Bare Escentuals teamed with interactive merchandising partner Fluid, Inc. (www.fluid.com) to re-launch bareMinerals.com. Plans are also in the works to re-launch the BareEscentuals.com site on the Demandware platform in 2007.

This upgrade adds a number of new merchandising features to bareMinerals.com using the Demandware e-Commerce platform, resulting in a richer user experience for customers. Blending content and commerce, bareMinerals.com now has an improved information display with additional content and graphics. The site also features new up sell capabilities that present customers with additional complementary products.

"Our goal with bareMinerals.com was to create the same personalized shopping experience our customers receive when shopping in-store at our Bare Escentuals boutiques or at other stores that carry our product such as Nordstrom, Sephora and Ulta," said Diane Miles, President of Bare Escentuals. "Demandware enabled us to extend the same in-store, consultative quality of service to customers who prefer to engage with us over the internet at bareMinerals.com."

"Bare Escentuals is a very successful, rapidly growing retailer with a powerful brand and extremely loyal fan base," said Stephan Schambach, CEO of Demandware. "Our goal for this project was two-fold: to help Bare Escentuals better showcase their direct response collections, and to increase order size and conversion rates to position the company for future continued growth," said Demandware CEO Stephan Schambach.

Bare Escentuals' beauty line includes i.d. bareMinerals and more than 1,000 other products in a complete line of color cosmetics, skin preps, lotions, application brushes and essential oils. Bare Escentuals products are sold in company-owned Bare Escentuals retail boutiques, on QVC and through TV infomercial, mail order, select specialty retailers like Sephora, Ulta and Nordstrom, plus high-end spas and international channels.

Demandware provides a full range of world-class e-Commerce capabilities to sophisticated online merchants. Delivering a rich platform through a service-based model, Demandware uniquely provides its customers with:

  • Full merchant control of the storefront and user experience.
    Utilizing Demandware's Business Manager and UX Studio™, merchants can easily implement any design, promotion or site feature, any time - without the routine dependence on outside resources.
  • Free, automatic seasonal upgrades.
    Demandware delivers additional e-Commerce capabilities on a frequent basis, without additional cost. This allows merchants to focus more of their time and resources on brand differentiation, rather than commodity features and software version upgrades.
  • On demand scalability and performance.
    Demandware's robust, multi-tenant architecture delivers enterprise-class performance and dynamically provisions additional capacity along the grid to accommodate traffic peaks. There is no need for merchants to plan and pay for unused data center capacity ahead of demand. Merchants pay only for what is needed, when it's needed.

About Bare Escentuals
Since its founding in 1976, Bare Escentuals has focused on using only the finest ingredients in our products. This commitment led to the creation of our revolutionary mineral makeup called bareMinerals®. Made with crushed minerals from the earth, 100% pure bareMinerals are free of preservatives, talc, oil, fragrance and other potential skin irritants. All ages and skin types can benefit from our feather-light 100% pure bareMinerals, but especially those concerned with skin sensitivities, allergies, scars, blemishes, rosacea, wrinkles and pigmentation. For more information about Bare Escentuals, please visit www.bareescentuals.com.
About Demandware, Inc.

Demandware provides an enterprise-class e-Commerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full e-Commerce application suite with a pricing model aligned with results. With Demandware, merchants can deliver custom e-Commerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading e-Commerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit www.demandware.com.

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