From the very beginning, our bags have always been inspired by the hardware store. We love its overstuffed aisles. The timeless practicality of its products. Its smell.
Yes, we breathe in that weird hardware scent, and we’re connected to the feeling that there are limitless possibilities for improving our lives through super glue, spray paint, and tool belts.
So what is this oh-so-unique fragrance, exactly? We asked four local favorites to get an answer to the question: Why do hardware stores smell so damn good?
Allied Hardware, 59 2nd Avenue
“The smell is the chemicals, you know. Paint thinner. That’s it. Nothing can get away from that.”
Vercesi Hardware, 152 E. 23rd Street
“A bunch of different smells. It’s wood, metal, and leather all mixed in one.”
Wankel’s Hardware, 1573 3rd Avenue
“As a woman who owns a hardware store, I’d say it could be a certain mustiness, because most places are so crowded with products. Hardware stores once used certain oil-based solvents for cutting and threading pipes that smelled very strongly, but regulations have mostly phased those out. Those are the smells I remember from my childhood. My family has owned this very same store for three generations.”
Weinstein & Holtzman Hardware, 29 Park Row
“I have no idea.”