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Jack Spade’s Guide to Soho, London

So-Ho! The area gets its name from this old rabbit hunting cry, which rang out on the regular back when London’s West End was all about fallow fields and turnip patches. These days, Soho Square Garden is the neighborhood’s token green oasis, where Londoners lounge en masse on the grass, and chivvy each other instead of the rabbits. (photo: Flickr)


Soho’s most venerable hardware store is filled to bursting with a century’s worth of functional ephemera and galvanized gizmos, and the shopkeepers somehow know the location of every screw. Gould’s has managed to stay in business by continually adapting to the times, but the shop still elicits a feeling that’s as old as the satisfying thwok of your first well-placed hammer. (photo: Flickr)


The white marble pool in this art deco swimming palace was built for the public in 1931. Opulence came standard back then, and the Marshall Street Baths echoed with the splashes of Soho kids and chorus girls. A cool £25 million restored the building to its former glory in 2010. Sunlight streams through the barrel-vaulted roof once again, and anyone can pay-to-plunge. (photo: Westminster City Council)


Jammed onto shelves amidst the ornate Victorian interior are silver-tipped canes, bubinga swordsticks, and some of the best umbrellas ever made. James Smith & Sons has blended practical design with a highly personalized attention to detail since 1830, and they have an umbrella for every unique customer’s style and price range. You’ll need one when it rains. And it will rain. (photo: Flickr)


Pastries here are best enjoyed on a perpetually rickety table, with an ancient teapot steaming close at hand. No menus, though. The bakery has a sort of haughty indignation towards the very idea of them. Maison Bertaux also has pink walls, 150 years worth of mismatched furnishings, return customers of all ages, and specialties ranging from éclairs to the inexplicable dijon slice. (photo: Oola Moola)


Eternal wealth. This the legendary prize for discovering all seven of the Soho noses, an arcane series of sculptures attached to buildings throughout the neighborhood. But which of the noses are frauds, and who’s paying, anyway? These are the sort of questions an amateur Indiana Jones must ask themselves as they wander the streets of cafes and x-rated book stores, necks craned towards the rooftops. (photo: Secret London)


Some books are so beautiful, they’re worth buying a coffee table for. Koenig sells hardcover art and design monographs, obscure magazines, and releases from indie publishers across Europe. It has the well-organized feel of a museum. Except that here you’re actually allowed to pick up the art, buy it, and take it home to the bathroom with you. The basement is where the bargains are. (photo: Flickr)


Historic Soho is the perfect neighborhood for JACK SPADE’s first European store. Our products are inspired by traditional craftsmanship, innovative design, and a mix of high and low culture, all of which abounds around Brewer Street. Bespoke tailors next to trendy cafes next to peep shows? We were sold.

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Jack Spade Meets: Eric Mukunzi

We recently sat down with Eric Mukunzi (below, seated), Technical Specialist at the Masoro, Rwanda workshop that produces every handmade item in our On Purpose collection. We asked him about his favorite parts of the job, what he does in his spare time and about his home city of Kigali. Tell us about your role […]
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Made in Rwanda: Step by Step

Behind every handmade item in our On Purpose collection is a careful process carried out by a team of skilled artisans. Eric Mukunzi, Technical Specialist at the Masoro workshop, takes us through the the making of a tote bag. Step 1: Raw MaterialsFabric rolls are pulled from the raw raterials room and prepared in the […]

NY Fashion Week: The Spring 2015 Collection

Minimalist painter Josef Albers understood that color is relationship: one to another, the eye to the mind. Even simple blocks of it, placed with care, can create a whole greater than the sum of its parts. The JACK SPADE Spring 2015 collection explores interactions of color and its ability, through careful application, to lend sophistication […]

“The Long Road” by Richard Haines

Richard Haines is a Brooklyn-based artist, illustrator and designer whose blog, “What I Saw Today,” captures the personalities, stories, and style of New Yorkers he encounters. In the spirit of our summer 2014 collection, we commissioned Richard to create a series of original illustrations about life on the road. “The Long Road” recalls the black-and-white […]

Escape To: Fort Tilden

Used by the military to house artillery until 1974, Fort Tilden‘s abandoned concrete structures are slowly being swallowed up by nature. The beach is the least developed stretch of the Rockaway Peninsula in southern Queens, and an ideal place to bird watch, let the dog off the leash, or just explore.

Escape To: Brennan and Carr

Placed in the center of a busy intersection in Sheepshead Bay, Brennan and Carr is a quintessentially Brooklyn restaurant that’s been in business for over 75 years. As the sign promises, its signature dish is a hefty roast beef sandwich double-dipped in its own broth. You’ll need a fork and knife, napkin and a tall […]

Escape To: The Noguchi Museum

An unlikely refuge from the din of the city, the Noguchi Museum is hidden in plain sight on an industrial block in Long Island City, Queens, across the street from a Costco. Inside, you’ll find a world apart, created under the direction of renowned 20th century Japanese-American artist Isamu Noguchi in 1985, just three years […]

The Vendor Project

New York wouldn’t be New York without street vendors. They’re as vital to the outdoor life of the city as Central Park and jaywalking. When scouting models for our inaugural sunglass collection, we thought: who better than these men who work outside every day? With photographer Jeremy Sachs-Michaels, we captured portraits of the ice cream […]
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