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Jack Spade for Coca-Cola: Celebrating 125 Years of Coca-Cola

Jack Spade has teamed up with the world’s most iconic beverage brand, Coca-Cola, to celebrate its 125th birthday. Marking 125 years since the first Coca-Cola was enjoyed on May 8, 1886, and inspired by the brand’s rich design and advertising heritage, Jack Spade is releasing a limited edition collection of totes, t-shirts, baseball caps, posters and iPhone covers on October 5th.

View the entire 125th Anniversary Collection


The new Jack Spade collection takes its design cues from some of Coca-Cola’s most memorable campaign slogans. There is a quintessential Jack Spade tote, the Coal Bag, emblazoned with “It’s The Real Thing”, and produced in Coca-Cola’s classic red and white shading. 


Jack Spade – in conjunction with the Colby Poster Printing Company of Los Angeles – has also created a selection of posters (50 per print), replete with tag lines from 1932’s “Ice Cold Sunshine” and 1971’s “I’d Like To Buy The World A Coke”. 


A trio of three t-shirts (300 per print) were also produced featuring some of the same iconic slogans and sounds of Coca-Cola.


A set of four limited edition tote bag designs (only 150 per print), featuring all American foods such as hot dogs, burgers and pretzels, makes a playful nod to Coca-Cola’s enduring role as the ultimate in refreshment.


Delving further back into Coke’s archives, Jack Spade has taken the interlocking letter c’s which originally featured in Coca-Cola merchandise from the 1910s, and repurposed them on a baseball cap, in a style reminiscent of that era. Only 150 caps have been designed and made as part of this limited run.


Completing the collection is an iPhone 4 cover, featuring the Coca-Cola logo that we all know and love today, which was first introduced on Coke cans back in 1966. The Harlequin-style, hard shell cover takes the classic logo and sits it next to the equally illustrious Jack Spade logo, including its signature “Jack Spade, Warren Street, New York” tag. 

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Jack Spade Meets: Eric Mukunzi

We recently sat down with Eric Mukunzi (below, seated), Technical Specialist at the Masoro, Rwanda workshop that produces every handmade item in our On Purpose collection. We asked him about his favorite parts of the job, what he does in his spare time and about his home city of Kigali. Tell us about your role […]
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Made in Rwanda: Step by Step

Behind every handmade item in our On Purpose collection is a careful process carried out by a team of skilled artisans. Eric Mukunzi, Technical Specialist at the Masoro workshop, takes us through the the making of a tote bag. Step 1: Raw MaterialsFabric rolls are pulled from the raw raterials room and prepared in the […]

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