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The Vendor Project

New York wouldn’t be New York without street vendors. They’re as vital to the outdoor life of the city as Central Park and jaywalking. When scouting models for our inaugural sunglass collection, we thought: who better than these men who work outside every day?

With photographer Jeremy Sachs-Michaels, we captured portraits of the ice cream men, hot dog vendors, and halal truck guys of Midtown Manhattan — and sampled plenty of their wares while we were at it.

The resulting photographic survey is on view in Jack Spade shop windows across the country, now through April 30.

Left: Mohammed Tutul in the Bryant Sunglasses. Rafiqi’s, 47th St. & Madison Ave.
Right: Alibaba Ghanem in the Wagner Sunglasses. Hot Dog Cart, 48th St. and Park Ave.

Left: Tee Nguyen in the Bryant Sunglasses. TNT Juice Stand, 45th St. & 6th Ave.
Right: Billy Pippis in the Griffin Sunglasses. Mister Softee, 49th St. & 5th Ave.

Left: Joel Desjardins in the Bryant Sunglasses. Red Hook Lobster Pound, 46th St. & 6th Ave.
Right: Amr Goda in the Griffin Sunglasses. Coffee Cart, 41st St. & Broadway.

Left: Amin Sheikh in the Bryant Sunglasses. Kwik Meal, 45th St. & 6th Ave.
Right: Mohammad Sobhan in the Lawrence Sunglasses. Fruit Stand, 48th St. & Park Ave.

Left: Santos Marti in the Lawrence Sunglasses. 45th St. & 6th Ave.
Right: M.D. Hossain in the Hopkins Sunglasses. Halal Cart, 6th Ave. and Central Park South.

Left: Andrey Babaev in the Hopkins Sunglasses. Crepes & Waffles, Columbus Circle.
Right: Paindh Paktik in the Bryant Sunglasses. Halal Cart, 45th St. & 6th Ave.

The Vendor Project, Jack Spade Greene St.

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The Vendor Project

New York wouldn’t be New York without street vendors. They’re as vital to the outdoor life of the city as Central Park and jaywalking. When scouting models for our inaugural sunglass collection, we thought: who better than these men who work outside every day? With photographer Jeremy Sachs-Michaels, we captured portraits of the ice cream […]
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