eCommerce News & Events On-Demand | Demandware and FitForCommerce Offer Retailers Advice on Fine-Tuning their eCommerce Strategies for a Tough Economy

Demandware, developer of the only enterprise-class on-demand ecommerce platform, will host a webinar with FitForCommerce, a leading ecommerce consulting firm. Together, the companies will offer retailers actionable advice on fine-tuning their ecommerce strategies for the current economic climate. During this live webinar, Danielle Savin, a leading industry consultant and former ecommerce executive at Playboy Enterprises and Frederick's of Hollywood, will review areas where retailers can fine-tune, adapt and optimize programs to overcome the challenges of a down economy.

While cutting back on programs now may result in short-term cost savings, it also results in the longer term problem of increased customer attrition. Consumers don't stop spending during a recession, but they do make their purchasing decisions more carefully. Now is the time for retailers to increase their marketing prowess and capture market share. Rather than cutting programs, identify areas to fine-tune to obtain the same or better results for less money.

Who: Danielle Savin, VP of Multichannel Retail and Marketing, FitForCommerce
Julian Chu, Director, Client Success, Demandware
What: Webinar: Fine-Tuning Your eCommerce Strategies for a Tough Economy
When: Monday, January 26 at 1pm EST/10am PST

About FitForCommerce
FitForCommerce ( is an industry resource and consultancy which helps multi-channel and online retailers strengthen their ecommerce strategies, benchmark website capabilities against best practice, define functional and technical requirements, design workflows and custom features, and facilitate the RFP and vendor selection process. As a team of former retailers and providers with hands-on experience, FitForCommerce also provides eCommerce marketing consulting and technology implementation coaching. In 1Q 2009, FitForCommerce will launch FitBase, the ecommerce markets first knowledge base for best practices, expert and community advice, and solution provider details.

About Demandware, Inc.
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Barneys New York, House of Fraser, Jones Apparel Group, Playmobil and Timberland leverage Demandware’s enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888-553-9216 or email