eCommerce News & Events On-Demand | Demandware Hosts Webinar on “eCommerce Replatforming ROI” with Forrester Research Analyst Brian Walker

Demandware, developer of the only enterprise-class, on-demand ecommerce platform, will host an interactive webinar for eBusiness leaders, “eCommerce Replatforming ROI: Setting Realistic Expectations and Achieving Them.”

This webinar will feature a presentation from Forrester Research analyst Brian Walker, and will include a detailed case study of a leading retailer that realized an ROI of 153% from its replatforming investment.

Retailers looking to launch a new site for the 2009 holiday season need to start planning their replatforming project today. Unfortunately, the decision to replatform can be difficult for many organizations, whose management teams are often cautious of the required investment and uncertain of the results and benefits. By building a solid business case based on quantifiable metrics and realistic goals, eBusiness leaders can educate key decision makers, manage expectations and harness internal champions to successfully win buy-in for this strategic investment.

Webinar attendees will be guided through:

  • Fundamental best practices for a successful ecommerce pitch
  • The definition of customer-centric, IT-centric and operations-centric value
  • The development of a simple, but effective ROI model, based on measurable KPIs with reliable history
  • An examination of the potential hidden costs of a new platform
  • Techniques for selling your project and gaining internal support

Brian Walker, Senior Analyst, Forrester Research
Scott Todaro, Senior Director of Product Strategy, Demandware

Thursday, October 30, 2008
12:00pm EDT / 9:00am PDT

To Register:
Webinar Registration Site

About Demandware, Inc.
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, House of Fraser, Playmobil, Sally Beauty Supply and Timberland leverage Demandware’s enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888-553-9216 or email