eCommerce News & Events On-Demand | Demandware One of 12 Innovative Software as a Service (SaaS) Companies Invited to Present at SIIA On Demand Conference

– Demandware (www.demandware.com) announced today that the company is one of 12 innovative Software as a Service (SaaS) companies that was chosen to present at the Software & Information Industry Association’s (SIIA) On Demand conference. Demandware’s on demand ecommerce solution was selected by the SIIA board of directors as an example of innovative delivery of enterprise class software as an on demand service. Founder, president and CEO of Demandware Stephan Schambach will present, “eCommerce On-Demand: Advancing The Boundaries of SaaS” at 2:30 p.m. on Thursday, November 9, 2006. Several hundred Internet service and platform vendors, venture capitalists, financial analysts and other SaaS thought leaders will attend the SIIA On Demand conference, which is being held at the Dolce Hayes Mansion in San Jose, CA. Other speakers on the agenda include SalesForce.com, IBM, HP and Microsoft. For more information, visit http://www.siia.net/ondemand.

According to a recent Gartner research report, Software as a Service (SaaS) will constitute 25 percent of new business software delivered by 2011 ("On Premise Software Will Be Challenged By SaaS Software Delivery,” September 26, 2006). The popularity of SaaS is growing because the solution offers a number of benefits to end users. “SaaS’s ability to offer quicker deployments with no or low upfront costs means quicker time to value and lower risk to the buyer,” wrote Forrester Research analysts Liz Herbert and Frank E. Gillett in their September 1, 2006 “Software-As-A-Service: An Executive Primer” report.

In today’s fierce competitive environment, retailers need to constantly maintain their brand integrity and online presence to make sure it is consistent across channels. Demandware applies the continual innovation and cost benefits of a Software as a Service delivery model to the retail industry with its flexible ecommerce solution. Demandware uniquely provides its customers with:

Full merchant control of the storefront and user experience.
Utilizing Demandware’s Business Manager and UX Studio™, merchants can easily implement any design, promotion or site feature, any time – without the routine dependence on outside resources.

Free, automatic seasonal upgrades.
Demandware delivers additional ecommerce capabilities to retailers on a frequent basis, without additional cost. This allows merchants to focus more of their time and resources on brand differentiation, rather than commodity features and software version upgrades. (See the September 20, 2006 Demandware announcement: http://www.demandware.com/news/articles/2006_09_20.php).

On demand scalability and performance.
Demandware’s robust, multi-tenant architecture delivers enterprise-class performance and dynamically provisions additional capacity along the grid to accommodate traffic peaks. There is no need for merchants to plan and pay for unused data center capacity ahead of demand. Merchants pay only for what is needed, when it’s needed.

“The unspoken secret of enterprise software is that for every $1 you spend in license, there is an additional $8 in related costs for hardware, implementation, integration and maintenance,” said Demandware founder, president and CEO Stephan Schambach. “eCommerce is particularly consumptive given the constant innovation in the industry. However, if you can handle this with a single subscription fee like Demandware offers, you can redeploy your resources toward creating brand distinction and differentiation.”

Details of Demandware Presentation at SIIA On Demand Conference:
“eCommerce On-Demand: Advancing The Boundaries of SaaS”

Who:
Stephan Schambach, Founder, President and CEO of Demandware
What:
“eCommerce On-Demand: Advancing The Boundaries of SaaS”
When:
Thursday, November 9 at 2:30 p.m. PT
Where:  
Dolce Hayes Mansion, 200 Edenvale Avenue, San Jose, CA 95136

About Stephan Schambach - Founder, President and CEO, Demandware:
Demandware President and CEO, Stephan Schambach founded the company in 2004. Long an ecommerce visionary and pioneer, Schambach was among the first to recognize the sector as a major software market. He is the developer of a number of industry standards for the technology and also produced the first integrated ecommerce software package, enabling major global companies to streamline complex business processes. Prior to Demandware, Schambach was CEO at Intershop, an ecommerce company he founded in 1992, built to market leadership, brought public in 1998 on the Frankfurt Stock Exchange's Neuer Market, and led to a successful NASDAQ listing in 2000. Earlier in his career, he studied physics at Friedrich-Schiller University in Jena, Germany, and was among the first to found a company in East Germany after the Berlin Wall came down.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 800 leading software and information companies. For further information, visit http://www.siia.net.

About Demandware, Inc.
Demandware provides an enterprise-class ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full ecommerce application suite with a pricing model aligned with results. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit www.demandware.com.

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