eCommerce News & Events On-Demand | Demandware Powers Sally Beauty Supply's New Cross-Channel eCommerce

- Demandware (www.demandware.com), developer of the breakthrough On-Demand eCommerce Platform, today announced that Sally Beauty Supply has selected the Demandware platform to create an ecommerce site at www.sallybeauty.com. The site will integrate with Sally Beauty's current loyalty and other in-store programs at its 2,200 US stores and provide a cross-channel experience for Sally Beauty customers. Scheduled to go live in advance of the 2007 holiday season, the new sallybeauty.com will feature advanced merchandising, promotion and search capabilities - including integration with Sally Beauty's loyalty card program.

Sally Beauty is partnering with Demandware to meet its business goals of expanding into a new online channel to better meet its customers' needs. Sally Beauty chose the Demandware platform because of its advanced merchandising capabilities and successful history launching sites for other major brands including Bare Escentuals and Playmobil.

Sally Beauty also selected Demandware because its on-demand ecommerce model eliminates unnecessary hardware, IT and staffing expenses. Demandware is the best solution for retailers looking to leverage best of breed merchandising capabilities, ensure high availability for seasonal peaks in traffic, and lower maintenance costs while keeping the site current in order to remain competitive.

"Creating an on-line shopping component will offer our customers an additional way to shop -- at home and at times when it is most convenient for them," said Mike Spinozzi, president of Sally Beauty Supply. "The ecommerce site will also showcase Sally Beauty's wide assortment of professional hair and beauty supplies along with detailed product information, helping our customer choose the best solution for her specialized needs."

A true cross-channel endeavor
The new ecommerce site to be launched on the Demandware platform will be integrated into Sally Beauty Supply's current site creating a seamless online experience for customers. As part of the launch, Sally Beauty is implementing two unique cross-channel programs:

  • Differential pricing linked with loyalty program - Demandware's flexible pricing engine will allow Sally Beauty to customize item prices based on two different loyalty programs.
  • Online sales that augment store service capabilities - Sally Beauty sales associates in the company's more than 2,200 stores will be encouraged to improve customer satisfaction and sales growth by promoting online shopping.
  • "One of our key goals at Sally Beauty is to continue to enhance our customer's shopping experience," Spinozzi explains. "And providing our customer with another avenue to help solve their hair product needs will provide an additional layer of service and convenience for the shopper."
  • "We are pleased that Sally Beauty has chosen Demandware to implement an ecommerce program that incorporates multi-channel thinking, enabling the entire organization to truly benefit from successful web-based sales," says Stephan Schambach, founder and chairman of Demandware. "Sally Beauty is on target to capture incremental sales and market share while improving customer service levels."

About Demandware, Inc.
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand eCommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888 553 9216 or info@demandware.com.

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies with revenues of more than $2 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the company sells and distributes through over 3,100 stores, including approximately 170 franchised units, throughout the United States, the United Kingdom, Canada, Puerto Rico, Mexico, Japan, Ireland, and Germany. Sally Beauty Supply stores offer more than 5,000 products for hair, skin and nails through professional lines such as Clairol, L'Oreal, Wella, Conair and Revlon, as well as an extensive selection of proprietary merchandise. Beauty Systems Group stores, along with approximately 1,200 consultants, sell up to 9,500 professionally branded products including Matrix, Redken, Paul Mitchell, Wella, Sebastian, Graham Webb, Rusk, and TIGI, targeted exclusively for professional and salon use and resale to their customers. Information about the Company is available on www.sallybeautyholdings.com

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