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WOBURN, Mass. – September 2, 2008 – Demandware, developer of the only enterprise-class, on-demand eCommerce platform, today announced that apparel retailer Frederick’s of Hollywood, a subsidiary of Frederick’s of Hollywood Group Inc. (AMEX: FOH), has selected the Demandware eCommerce Platform for its online business needs. By implementing the Demandware platform, Frederick’s will have a stable, reliable eCommerce platform that provides leading merchandising functionality and complete site control, without having to incur unnecessary hardware, IT and staffing expenses.
As the U.S. women’s lingerie market has become increasingly competitive with traditional apparel manufacturers launching their own lingerie lines, Frederick’s needed a way to grow its online sales while maintaining the flexibility to make site changes as market requirements dictate. Demandware’s flexible on-demand platform is capable of scaling to Frederick’s business needs, while enabling the retailer to have full control over its brand and online shopping experience, product merchandising and day-to-day site management. Known for regular online promotions, Frederick’s marketers and merchandisers will be able to quickly add new promotions online using Demandware’s powerful rules-based promotions engine. Because the Demandware eCommerce Platform is delivered on-demand, Frederick’s will also receive automatic upgrades that will keep the retailer at the forefront of ecommerce innovation.
“As we look to grow our online business and differentiate ourselves from the competition, we selected Demandware because we knew we required a stable solution that is capable of scaling to our business needs,” said Linda LoRe, Frederick’s of Hollywood President & CEO.
“Frederick’s of Hollywood is a legendary brand and we’re delighted that the company has chosen Demandware for its eCommerce platform.” said Stephan Schambach, founder and chairman of Demandware. “With Demandware, Frederick’s will get the best of both worlds – a platform that is kept current with eCommerce best practices and the ability to differentiate with customized functionality, enabling Frederick’s to stay ahead of the pack.”
About Frederick’s of Hollywood
Frederick’s of Hollywood has been recognized as one of the world’s most well known brands, with more than 130 specialty retail stores nationwide, a world-famous catalog and online shop at www.fredericks.com. By keeping an eye toward modern Hollywood as well as its own legendary history, Frederick’s of Hollywood creates innovative, alluring lingerie that is coveted by its customers and celebrities alike. With its exclusive product offerings including Seduction by Frederick’s of Hollywood, and the Hollywood Exxtreme Cleavage bra, Frederick’s of Hollywood is the Original Sex Symbol™.