Here is a man. He was made for the city and it was made for him. It's clear in the way he carries himself. Watch him take the most direct path from A to B. Throw at him: meetings, weather, tourists. Nothing fazes him. He gets where he's going but knows, at the same time, when to stop and look up.
We make products for this man. We put utility first, because everything he wears and carries needs to serve a purpose. Or better yet, multiple purposes. We focus on the details and strip away unnecessary ornamentation. Reduce things to their essential parts. Because style and sophistication come from making things simple, without making them any less useful.