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Woburn, Mass. – December 13 – 2006 – Demandware (www.demandware.com), developer of a true on-demand ecommerce solution for retailers, announced today the availability of a new podcast on how to improve online customer experience. Listen to Stephan Schambach, Founder, President and CEO of Demandware cover topics such as site search and navigation in this 15 minute podcast available at http://www.demandware.com/webinars
"Navigation and search is enormously important for converting window shoppers into buyers," said Schambach. "Navigation today means that you have search and catalog navigation integrated into a faceted-search mechanism that allows people to initially indicate their interest by clicking on a catalog category or by just putting in a search term."
With online holiday sales reaching unprecedented highs this year, more and more businesses plan to upgrade their ecommerce site to a more robust platform capable of high performance and scalability with features such as site search, and enhanced promotion and merchandising functionality.
The evidence of what is driving this trend is clear: according to comScore Networks, Cyber Monday on December 4th was the heaviest ecommerce day on record with $647 million spent, a 26-percent increase versus the corresponding day last year.
|Podcast on "How to Improve Online Customer Experience"|
Founder, President and CEO
About Stephan Schambach - Founder, President and CEO, Demandware:
Demandware President and CEO, Stephan Schambach founded the company in 2004. Long an ecommerce visionary and pioneer, Schambach was among the first to recognize the sector as a major software market. He is the developer of a number of industry standards for the technology and also produced the first integrated ecommerce software package, enabling major global companies to streamline complex business processes.
Prior to Demandware, Schambach was CEO at Intershop, an ecommerce company he founded in 1992, built to market leadership, brought public in 1998 on the Frankfurt Stock Exchange's Neuer Market, and led to a successful NASDAQ listing in 2000. Earlier in his career, he studied physics at Friedrich-Schiller University in Jena, Germany, and was among the first to found a company in East Germany after the Berlin Wall came down.
About Demandware, Inc.
Demandware provides an on-demand ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability with a pricing model aligned with results. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit www.demandware.com.