• The Gold Standard

    Denim was introduced during the California Gold Rush, when Levi Strauss made durable pants for miners using twilled cotton cloth from France called “serge de Nimes,” later shortened to “denim.” We’ve refined the design into long-lasting garments that only improve with age.

  • All in the Details

    In the early days of denim, miners complained that the pockets of their jeans often tore off, so manufacturers added copper rivets to reinforce the bond. Likewise, our custom hardware and raw-edged leather patches help strengthen the garment with signature Jack Spade style.

  • True Blue

    Cone Denim has been producing premium denim in Greensboro, North Carolina since 1891. Its White Oak factory manufactures both classic textiles and innovative fabrics, providing us with a selection of the world’s most prestigious denim.