eCommerce News & Events On-Demand | PLAYMOBIL to Re-Launch Ten International Ecommerce Sites on Demandware

- Demandware (www.demandware.com), today announced that international toy manufacturer and retailer Geobra Brandstätter, owner of the PLAYMOBIL brand, has chosen the Demandware eCommerce platform on which to re-launch ten country-specific ecommerce sites. Demandware partner T-Systems Multimedia Solutions will develop and deliver the sites on the Demandware eCommerce platform.

Demandware provides an on-demand, Software-as-a Service (SaaS)-based enterprise-class ecommerce platform. This delivery model frees retailers from the need to purchase expensive hardware and software and automatically provides them with the latest ecommerce technology and best practices as they are made available. Demandware's on-demand model also makes it possible for retailers to manage products across multiple international sites while maintaining a consistent global brand: retailers can easily modify specific product attributes such as description and pricing, and further localize the site to comply with country-specific regulations, while maintaining a consistent look and customer experience.

T-Systems Multimedia Solutions is part of T-Systems, a subsidiary of Deutsche Telekom AG., and develops eBusiness solutions for both global corporations and small and medium-sized businesses. Demandware recently announced a comprehensive partnership agreement under which T-Systems will provide European hosting, implementation, consulting and design services to deliver turnkey ecommerce websites, deployed on the Demandware eCommerce platform, to European businesses and US-based companies that wish to launch international ecommerce sites. T-Systems will implement ten country specific eCommerce sites for PLAYMOBIL, with American sites hosted in the US and European sites hosted in Europe to conform with European data privacy standards.

"We needed an ecommerce solution that would enable us to manage multiple international sites while maintaining a consistent global brand," said Michael Konzmann, PLAYMOBIL Director of eCommerce. "Further, we needed a solution that could scale with our online retail channel and accommodate seasonal peaks in activity without requiring us to purchase expensive hardware and software. The combination of Demandware's flexible, scalable ecommerce platform with T-Systems' development, localization and hosting capabilities meets our specific merchandizing and global branding requirements while minimizing both our one-time and ongoing costs."

About Geobra Brandstätter GmbH & Co. KG
Geobra Brandstätter GmbH & Co. KG, maker of PLAYMOBIL and other toy brands, is headquartered in Zirndorf, Germany and distributes its toys in over 60 countries. The company employs approx. 2,500 people worldwide and has subsidiaries in the United States, France, Great Britain, Belgium, the Netherlands, Luxembourg, Italy, Greece, Spain, Canada and the Czech Republic. PLAYMOBIL USA toys are distributed in more than 2,200 stores nationwide including the PLAYMOBIL-owned Fun Park play centers in Woodbridge, New Jersey, West Palm Beach and Orlando, Florida.

About Demandware, Inc.
Demandware provides an enterprise-class ecommerce platform, delivered as a service, which offers online retailers the merchandising control, flexibility, functionality and interoperability of a full ecommerce application suite with a pricing model aligned with results. With Demandware, merchants can deliver custom ecommerce solutions without buying software or operating expensive datacenters. Demandware was founded by a team with proven expertise from leading ecommerce software and infrastructure companies including ATG, Macromedia, Intershop and NaviSite. The company has strong backing from North Bridge Venture Partners and General Catalyst Partners. For more information about Demandware, visit http://www.demandware.com.

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